“Unlocking the World’s Largest E-market: A Guide to Selling in Chinese Social Media” is a must-have for anyone working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers who want to get the most out of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.
In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. $0.99 on Kindle.
