The Challenge all start-up entrepreneurs experience? To create a Name and Brand for what they offer.Entrepreneurs will ponder familiar business names. Then they create a name they think is a sure winner. The truth is … it is just a guess. This is one reason so many businesses fail. When it comes to branding what they offer … they guess again. After studying Neuro Linguistic-Programing (NLP) Faith learned how the mind takes in, retains and recalls information. Using what she learned combined with her expert branding skills, the easy-to-replicate Faith Formula for naming and branding was created. Free on Kindle.