Written for business owners, start-ups, and entrepreneurs who are looking to remove communication barriers about their products, services, ideas or business. This quick read sets the foundation for why you want to base all your business strategy and communication (vision, mission, company culture, values, sales, and marketing) on purpose. All great brands have learned to speak in the motivational language of purpose to attract the right people for the right reasons. Once implemented, the purpose becomes contagious, permeates into the business model and results in a thriving culture of brand loyalty. $2.99 on Kindle.
