Sales is hard. Fortunately, there is something you can do to make it easier: accept, understand, and embrace human irrationality. $0.99 on Kindle.
Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science
Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science
Sales is hard. Fortunately, there is something you can do to make it easier: accept, understand, and embrace human irrationality. $0.99 on Kindle.