Introducing the book “Broken” by Scott Marker – the definitive guide to transforming your B2B sales strategies and gaining an “unfair” advantage over your competitors. Based on over seven years of in-depth research and interviews with top CxOs, sales leaders, and frontline salespeople, Marker exposes the shocking truth about the outdated and ineffective methods used […]
Free: Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World
September 12, 2022 By
On ancient maps, unknown spaces – those yet to be charted – were indicated by the symbol of a dragon. It was a clear warning: Be afraid, for beyond this point, we have no clear understanding. Because of digital, deep-seated, transformational changes occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed […]
