Mr. Yamamoto hates his job. He is a middle-aged Japanese salaryman who works for Hello Kitty. He particularly hates the fact that people get to come into his office and pitch him ideas for new Hello Kitty products. So, he finds other ways to amuse himself. When he’s not looking at porn on his computer, he’s making inappropriate advances towards his scatterbrained secretary. However, things begin to spin out of control when he meets a much younger girl and follows her all the way to the beach.
What emerges is an irresistibly ironic story of desire, deceit, and deception, a perversely magical romance set in the world of Hello Kitty and exotic Japan.