Want to build your business with long-term, sustainable growth? Then stop treating your customers like an ATM machine. This is not your typical business book. Benjamin Teal offers a different approach to building a thriving business by connecting with customers on a deeper level, one that is consistent with your true self. Teal challenges you to really understand yourself and your customers so you can specifically tailor your marketing to them. Then, others will see themselves in your message. Teal exposes the “sleazy” strategies other business success gurus use, and busts open commonly held beliefs about how to succeed in business and sell more while gaining more customers. $0.99 on Kindle.